Castrol Edge

  • Castrol Edge alternative 1
  • Castrol Edge alternative 2
  • Castrol Edge alternative 3
Castrol Edge

Category

Communication

Client

  • Castrol

Director : Paul Henman Producer: Matt Nelson Composting/Grade: Simon Blackledge 3D : Matt Wood

We were approached to create a film to promote Castrol Edge, Castrol's leading premium brand oil. The concepts aim was to hight light the benefit Edge offers to the driver by adapting to any weather and any terrain. To do so stock footage was back projected onto two 20 foot screens playing stock footage sourced through various image libraries.

3D animations were tweaked on-set while filming and streamed wirelessly to both projectors.

The film is to be used in all market across the world.